| Topic Name: |
People meters are nuts! |
| Message Name: |
Trying this again |
| Date Posted: |
06/06/2005 |
| In Reply To: |
you mean the old system is flawed counting on people to write down what they watch accurately. Versus the ability to electronically track what people watch every second.
Feathers will be ruffled and egoes will be hurt by the new system |
| Message: |
My last post on this topic was deleted.
I TOTALLY agree with you denewsed. We constantly get calls of complaint for stories the other stations did...and I am sure we have ALL gotten a call like this at one time or another. In weather, I hear complaints or talk of mets from other stations all the time.
People just can't be trusted to write down the correct station in the diaries. We run 4-second IDs that say "When you are watching Joe Schmoe, you are watching ABC17" so people will be able to attach a face and name with the correct station.
Those people meters are a much truer sense of what people are watching. The most accurate, would be to have them in every household, but that will never happen, so a random sampling is the only way we have to measure.
I'll take a direct measure of what channel someone is watching any day over what they tell me they were watching.
I find it hard to believe that anyone would think the new system is flawed. The only ones who would say that are the historical, long-term number ones who everyone remembers...even though many viewers are watching the other stations now, and the people meters finally show it.
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