| Topic Name: |
TV SPORTS |
| Message Name: |
NOT GOING ANYWHERE |
| Date Posted: |
06/05/2005 |
| In Reply To: |
All it wil take is one station in a major market to drop local sports and they will all fall like dominoes. Local sports in bigger markets have become irrelevant and will be the first to go down. Enjoy your employment while you can.
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| Message: |
SPORTS IS ONLY AS VAULABLE TO A STATION AS THOSE WHO PRODUCE AND REPORT MAKE IT. I WORK IN A MAJOR MARKET SPORTS DEPARTMENT AS A SPORTS DIRECTOR AND WE HAVE FOUND NEW WAYS TO MAKE SPORTS MORE VALUABLE. MORE STORIES OF REVELANCE TO A FEMALE PERCENTAGE OF OUR AUDIENCE, TEASING SPORTS STORIES WITHOU USING THE WORD "SPORTS" AND FRAMING A SPORTS STORY TO MAKE IT RELEVANT TO OUR AUDIENCE. THE RESULT? BEING USED IN THE FIRST BLOCK AT 5PM ON A REGULAR BASIS AND GETTING EXTRA TIME AT 6 & 11PM ( SOMETIMES 3:3O ). ITS UP TO SPORTS PEOPLE TO GET OFF THEIR LAZY BUTTS AND BE PROACTIVE. YOU CAN MAKE WHAT YOU DO RELEVANT. YOU JUST HAVE TO SHED THE OLD-STYLE AND COME UP WITH A NEW APPROACH THAT APPEALS TO NEWS PEOPLE WHO WANT EYE-CATCHING AND SENSATIONAL STORIES THAT ARE EASILY TEASABLE. THINK OUT OF THE BOX AND YOU ENJOY YOUR BIG PAYCHECK!
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