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Topic Name: Sacramento Sweeps #s?
Message Name: 3-10-13...
Date Posted: 06/01/2005
In Reply To: Here's the deal, the KOVR b-s and numbers manipulation ain't gonna change the REAL fact that KCRA OWNS THE MARKET. At 5 and 6, KCRA brings in more viewers than the other guys COMBINED. At 11..they WIN. And there IS NO COMPARISON between 10pm and 11pm except in YOUR mind. If you're so sure you can beat CH. 3 then move the news to 11pm and LET'S RUMBLE. My bet is your Viacom bosses won't let that happen. And enough with the per-centages. They are distortions. If you have 2 viewers and you add two more that's a 100% increase. If I have 100,000 viewers and I lose 1000, that's a drop but I'm still winning...even though you'd claim--KOVR up by 100%!!! So cut the crap and post the ratings NUMBERS. And KOVR folks, BEWARE. It's gonna get Really, Really Ugly now that you-know-who is in command.
Message: Lemme guess, you weren't a math major were you? AKA Bruno? I assure you I am not Bruno. If you seriously think he doesn't have better things to do than post on this board you're more delusional than your post would indicate. Said post is just another piece of lame KCRA propoganda. Not one person who works at 3 seems willing to realistically address the double digit drops that have been going on with KCRA's 11P for the last two years. NOT ONE PERSON. Just more of the same tired KOVR bashing, and frankly I grow weary of that. What happened to the days when viewers instinctively pushed 3 on their remotes when 11 rolled around? It would appear they're over, at least for the forseeable future. Here's a number perhaps you can understand: KCRA 11P down 26% may to may. KOVR 10P up 16% may to may. I don't have to skew the numbers, look em' up yourself. Here's how 2005 shook out: (rounded) November: KOVR 10PM 8.0 KCRA 11PM 7.0 Februarly KOVR 10PM 7.0 KCRA 11PM 7.0 May KOVR 10PM 6.0 KCRA 11PM 7.0 Apples and Oranges? Think your sales department doesn't believe we're competing for the same late night piece of pie? Hmmmm. I would submit you're sadly mistaken. As for a showdown at 11, I agree, bring it. The big green machine just doesn't seem to be firing on all cylinders these days, now does it?

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