| Topic Name: |
Houston's ratings race |
| Message Name: |
A lesson |
| Date Posted: |
05/31/2005 |
| In Reply To: |
killer, so what. take out the monday and weekends and ktrk still wins more nights. It's about lead ins.
look at my station, do you think anyone would be watching without american idol?
and by the way, advertisers don't buy monday through fridays or monday through ssundays.. they buy demos and they buy show specific or they buy a "lot" of grp's. That's why a Monday through Sunday is more represenative of the market. Plus, its the only time period where there is a newscast consistant 7 days a week (weeknight at 9 and 10). |
| Message: |
Advertisers buy demos, but households are good indicators of where the demos could go. Households go down, demos are likely to follow.
It's interesting to hear the argument about lead-ins when a station is down, but when it's doing well despite the lead-in, the argument is "branding". 13 has a "brand" that people want to watch, and nothing else matters. If branding's a legitimate argument (and I'm not saying that it is), then why aren't 13's 5pm and 6pm doing better than second? Wait, could it be... the lead-in? That would be the 4pm... which won! Yes, I know Oprah gave a great lead-in to ch 11, but she's always done that. Check the history.
So, no matter how you slice it, the problem is in the fundamentals... the shows in question need help --- not a producer shuffle. A management realignment is a start.
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