| Topic Name: |
Tulsa Ratings? |
| Message Name: |
An excellent analysis |
| Date Posted: |
05/29/2005 |
| In Reply To: |
Let's give credit where credit is due: KOKI had an incredible book. Even considering Idol-people won't watch crap. OKC FOX25 wound up with a 4.7 for the book (compared to 8.7 for KOKI-and they've been around twice as long), and they also could sell "a local" Idol contestant. But their news is crap, and they can't get people to watch. Night after night this book, KOKI fired off 10's in the ratings...Idol or not, that's very impressive. Remember during the most recent Olympics...when giant numbers were delivered to KJRH's front door, only for people to flee away once the news open rolled. KOKI's next step is building serious loyalty...where regardless of the lead-in, people tune-in to watch. The kind of loyalty KOTV and KTUL have built up over the years.
That said, KJRH had a solid book too...showing serious growth for the first time in years. They did get beat for the first time by KOKI at 5 (Idol doesn't impact that).
KOTV was simply dominant...crushing KTUL in every newscast. KTUL is the clear loser, in a book of winners in Tulsa.
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| Message: |
"View" got it right. Look at KOKI and compare to the numbers KOKH in Oklahoma City. Fox 23/Tulsa was far superior in capitalizing on something bound to help both stations. Carrie U. was as big in OKC as in Tulsa (look at the Idol numbers), but KOKI benefitted twice as much. Heck, KOKH pretty much relied on KOKI to supply them with tie-in content throughout the month... like a four (five?) part series shot and produced by Ms. Kimiko. They are light years ahead of their OKC counterparts.
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