| Topic Name: |
WGCL Atlana |
| Message Name: |
Rodriguez 320 is right |
| Date Posted: |
05/28/2005 |
| In Reply To: |
GCL needs less interference from corporate big shots with old news ideologies. The problem for GCL is simple. First, it has an inferiority complex. It's hard to look at Goliath (WSB) and wield your sword.
Second, GCL has no identity or focus. In order to win viewers, the product must have focus.
I think the only thing that can help GCL now is a kick start -- a format so radical -- it forces everyone to talk about them. Kinda like what SVN did in 1990. They lost their NBC affiliate and were already last in news. The format not only resurrected the product, but turned it into a national model. GCL needs to do something intense and drastic. Nothing else will work. People are not going to switch over if GCL offers the same thing. WSB, XIA and AGA will always do it better -- GCL has to be different. |
| Message: |
The mere fact that the station can hardly manage a 4 rating following tremendously strong CBS prime is testament to the fact that nothing short of a radical makeover will help the station. WSVN is a good example cited by the last poster...and whether that format would work in Atlanta is unknown...but the approach needs to be something just as "out of the box" (for this city, anyway.)
The station toyed the past couple of years with a lot of "blood and guts" but it was never done distinctly and never done so that anybody would really notice a difference.
Hey, that kind of news is not my cup of java...and it may or may not be for the rest of Atlanta. But fear of losing shouldn't deter WGCL from trying something just as radical...because they can't sink much lower than where they are now.
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