| Topic Name: |
WGCL Atlana |
| Message Name: |
KICK START IT! |
| Date Posted: |
05/28/2005 |
| In Reply To: |
I don't work at WGCL but for heaven's sake you cannot have negative numbers. You can have no number which shows up as hash marks: >> However all of their newscasts posted numbers...They're 3rd at noon, a high 2 for the 4:00...just under a 2 at 6pm, and they were close to a 4 rating at 11. Crappy sure but not negative. |
| Message: |
GCL needs less interference from corporate big shots with old news ideologies. The problem for GCL is simple. First, it has an inferiority complex. It's hard to look at Goliath (WSB) and wield your sword.
Second, GCL has no identity or focus. In order to win viewers, the product must have focus.
I think the only thing that can help GCL now is a kick start -- a format so radical -- it forces everyone to talk about them. Kinda like what SVN did in 1990. They lost their NBC affiliate and were already last in news. The format not only resurrected the product, but turned it into a national model. GCL needs to do something intense and drastic. Nothing else will work. People are not going to switch over if GCL offers the same thing. WSB, XIA and AGA will always do it better -- GCL has to be different.
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