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Topic Name: Houston's ratings race
Message Name: "desperate housewives" effect
Date Posted: 05/27/2005
In Reply To: Post-Newsweek in comfortable with KPRC being 3rd or 4th even. They've been there for years. Management isn't going anywhere.
Message: Wondering why McDaniel wrote about the "desperate housewives" effect for channel 13, but doesn't talk about the "csi" effect for channel 11 or the "er" effect for channel 2. Bottom line is that cbs gave khou an average lead in (9:45-10:pm) of 10.7 while ktrk got a 9.1 and kprc got a 7.4. ktrk and kprc increased their audiences while khou dropped. All khou had to do, to win the book is hold what they inherited and couldn't do it.

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