| Topic Name: |
Baltimore Collapse |
| Message Name: |
Man, oh man, oh man |
| Date Posted: |
05/26/2005 |
| In Reply To: |
If the EP was indispensable, WBAL should have tumbled. The truth is WBAL overcame HORRIBLE NBC programming and won a narrow victory over WJZ.
Other variables were not constant. Last May, NBC provided better lead-ins (NBC prime down 13%). And yet, WBAL was flat in late news, May to May.
Did the EP bring something to the table? I would say yes, but look at the data. WBAL performed the same with 13% less audience lead-in. Based on this statistic (and with Hercules as a lead-in), WBAL actually performed BETTER this May than last.
The facts don't support (laserprinter's) assertion that the dear departed EP was the key to WBAL's success.
No need to feel stupid, WBAL. Congrats on a "Herculean" effort... and a narrow, but satisfying win!
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| Message: |
I know no one is interested in history but in 1971, WBAL was #1, WMAR was #2 and WJZ was nowhere to be found. Three years later, 'JZ with Jerry Turner, Bob Turk and Nick Charles were a runaway #1 and stayed there through the 70s and into the 80s. Charles left. Turner died. The next best anchor in town (at JZ), Al Sanders, died. And JZ hasn't been able to get a firm grasp since.
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