| Topic Name: |
Charlotte Numbers |
| Message Name: |
Exploit, part 1 |
| Date Posted: |
05/26/2005 |
| In Reply To: |
These are the "Overnight numbers", not the actual book numbers. These numbers don't usually match. Maybe just a little premature to brag about ratings before the book actually comes out. |
| Message: |
Funny you should mention how WBTV will exploit the numbers...
if you're not sure, just open your Charlotte Observer this morning and see that HUGE ad with the 11pm crew smiling back at you. They did wait around.
(Of course, this is the station that put the same size ad of Bob Knowles in the Observer the day he died -- when they knew he was fading fast -- nice "exploitation" there.. and don't forget the news director who ordered everyone to do their "Bob is dead" teases and opens for the morning show -- before he had even died. Good thing for that ND, Bob knew when to pass on cue....)
That said, I'm glad someone has finally shaken WSOC off its throne. Let's see what this does to the market. I suspect WSOC's 11pm producer, however, will soon be doing the noon show.
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