| Topic Name: |
KOIN - Salamone is gone! |
| Message Name: |
really? |
| Date Posted: |
05/25/2005 |
| In Reply To: |
I can't speak for May, but I just looked at the February numbers and KOIN was up year to year in all key demos at 5pm and 11pm, but down at 6pm. I don't know what you sell at KOIN, but at Fox12 we sell demos. |
| Message: |
I don't have the fractional demos, but I do have the A25-54 numbers listed in the book:
- KOIN 5pm
A25-54 Feb 04: 2
A25-54 Feb 05: 2
HH Rtg Feb 04: 5.7
HH Rtg Feb 05: 5.0
- KOIN 6pm
A25-54 Feb 04: 2
A25-54 Feb 05: 2
HH Rtg Feb 04: 6.3
HH Rtg Feb 05: 4.2
- KOIN 11pm
A25-54 Feb 04: 3
A25-54 Feb 05: 3
HH Rtg Feb 04: 6.9
HH Rtg Feb 05: 6.0
Large losses in total households from year to year, but the key demo was steady. If the fractional numbers show increases, as fox12man claims, they weren't significant enough to affect the rounded number.
It seems the KOIN changes of late have driven away mainly the older & most loyal viewers.
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