| Topic Name: |
HIre ME (resume below) |
| Message Name: |
TV ad man |
| Date Posted: |
05/24/2005 |
| In Reply To: |
I am really surprised by the naivety that the original post exposed.
When I read her post I laughed for two reasons...
1. It is the kind of tongue in cheek humor that we need more of in this business. And
2. It was these kind of parameters that we used at a station I was at to hire reporters and anchors.
On advice of our net and consultants (from 3 different firms) we were advised to hire females who were "unidentifiable mixes". They told us to look for someone who did not look too ethnic while maintaining certain features form the "desirable" minorities, other than black.
We were told to hire African Americans that were not mixed race so that the demo had someone to readily identify with. While the rest of the crew could be made up of women with light skin who had some minor Latin or Asian features. Breasts, by the way, could overcome for a more obvious Asian trait.
We were actually told that a French/Vietnamese female with "C" cup breasts and an Hispanic last name would be exactly the person to look for. (I kid you not having seen the consultant??s recommendations.)
As for men, look for distinguished older white men for Anchor positions (no female anchors over 30 please) and male field reporters over 35 of definitive race. Glasses were also recommended, even if they were clear glass. They add to the intelligence and credibility of that reporter.
In short keep the women young, hot and of indeterminate race and keep the men older, worldly and experienced looking.
Like I said ... I read the original post and had to laugh, it brought back so many fond memories.
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| Message: |
Thanks for the inside scoop. It was quite the eye-opener. I really don't like to see young women with middle aged guys behind the news desk, but maybe that's just me. That pairing to me makes females look less credible and more like window dressing than anything else. Times have changed over the years, but after reading your insider information, it doesn't look as though times have changed by much. Don't these agents and NDs take into account that it's women who are home watching the 5 pm news when making their husband's dinner? Or that it's women who make 80 percent of the decisions for all domestic purchases? Advertisers know this. Why hasn't the news biz gotten in step? It's a bit antiquated, don't you think? BTW, what market are you in, demographic-wise? Thanks again for your post.
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