| Topic Name: |
nbc dallas |
| Message Name: |
Never ending sweeps |
| Date Posted: |
05/23/2005 |
| In Reply To: |
what's going to be different? |
| Message: |
Local people meters measure demographics overnight. Instead of getting just the household numbers overnight, stations will know how many women 25-54 or men 18-34 or whatever watched the day before. The top five markets have already switched to LPMs. In the traditional metered markets, local demographics are still compiled from diaries, which are tallied up for the Feb, Nov, May and July books. I'm not sure but I think the LPM markets compile monthly books. (Anyone know for sure?) So, March will be as important as May. The new system has really changed things for some stations.
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