| Topic Name: |
KOIN - Salamone is gone! |
| Message Name: |
Some good points... |
| Date Posted: |
05/23/2005 |
| In Reply To: |
there is nothing wrong with being a sleepy town, which portland is.
But the point was/is,,,its harder to catch a leading station when you have very few compelling moments.
yes, they all play on the same turf--but again, the point is--anyone coming to KOIN has to play 'catch up'
and thats a tough job in a newstown..with no news. |
| Message: |
mobilinmobile, you make a good point about the lack of compelling news moments in Portland, which makes it difficult for lower stations to catch the #1. It's good logic.
However... I'm not sure how well you know the history of this market. It's always been a sleepy news town... but KGW hasn't always been the leader. Most newbies to Portland are surprised to hear that KGW has only been in its #1 position for about 5 years now. In the 1970s and 1980s, it was all KOIN. In the late 1980s, KATU took over, and hung on until the mid-late 1990s. Between 1997 and 2000, it was a 3-way fight. And now the market is KGW's.
My point: turnover at the top has happened frequently in this "sleepy" news town. But I will say this: with each turnover mentioned above, the #1 gave it away. With that said, two things must happen in order for KGW to lose its #1 hold on Portland:
1) KGW must give it away by making a catastrophic error (or set of errors), and
2) KATU or KOIN must be good enough at the time to take advantage of KGW's blunder.
KGW's current management doesn't have any history of making poor decisions, and neither KATU nor KOIN are in any position to pounce. So the market is KGW's for a while, in my opinion...
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