| Topic Name: |
KPNX Phoenix; the gig is up |
| Message Name: |
Let me get this right...a news person wants commercials? |
| Date Posted: |
05/20/2005 |
| In Reply To: |
KPNX and KPHO are in a dead heat for late news. Coming out of the ER finale, KPNX went 23 minutes straight without a commercial break. If I was KPHO, I would do the same this Friday, Monday, Tuesday and Wednesday next week. Misner is in trouble and the fact he is turning KPNX into a PBS station is a joke. If you can't play by the rules of commercial broadcast JM, I'm there to call you on it. Everyone in this market should know how desparate 12 is to win the sweeps for the 10P. Please Channel 5, fight back. The wimps at 12 are afraid to run commercials. Don't worry, their advertisers will find out. What a hoax of a station! Those of you in the news department there should be ashamed of a gross stunt stunt. What goes around comes around. |
| Message: |
For years, stations in metered markets around the country schedule commercial breaks at specific times to give themselves a Nielsen advantage. If you look at a minute-by-minute report for any station, you'll find tune-out points at commercial breaks. You never get back the full audience you had before the break during a 10pm or 11pm newscast. What KPNX did is nothing new. They tried to get credit for as many viewers as possible. They used the system to their advantage....smart play.
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