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Topic Name: WFSB Ratings Collapse
Message Name: promos
Date Posted: 05/20/2005
In Reply To: Remember, CBS is having a very strong book. Lead-in programming is at least half the equation for every station in every market in the country!
Message: 3's promotions changed. It's flashy shots of the anchors with no content, they used to tease local stories and breaking news. There were 2 huge local stories one day and they teased the Michael Jackson trial all day and afternoon. They aren't selling to viewers. At 11, for example, they've beaten the competition on several stories this book and you would never know it. See? Not like them. Anyone know what gives?

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