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Topic Name: Regaining viewers, YOUNGER ONES.
Message Name: crap
Date Posted: 05/17/2005
In Reply To: time to fill is the big problem. I've heard people say "we produce 5 or 6 hours of news a day!" It actually works out to about 12 minutes that gets repeated, repackaged, and regurgitated a half dozen times over the next 18-24 hours. It's filler. We've got 90 minutes to work with between 5-630pm. Fill it. Fill the 530 with the same stuff that as in the 5. Do it again at 6 and 11. Make sure the tape is rewound. The morning show will need it. They go 5-7am. 2 hours to fill. Managers justify the running the same stuff over and over by saying "we get tune-in"...What they don't talk about is tune-out. Look just fill it, because you're going to have to do it again tomorrow.
Message: I can't and won't tune in at 5pm to watch some mindless news about a house on fire 2 counties down from me and that their little one way street is closed. I don't care. tell me in 30 seconds the people are fine, or misplaced, they need help donate here. Learn to work WITH the internet, not against it. I had about a week and a half without local news, and I found out I missed nothing. I got the local weather forecast online anytime I wanted it. I got to choose wich news stories I read online. I filtered local news down to what I cared about. In the end I felt like I missed nothing from the local news

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