| Topic Name: |
Orlando, FL Market |
| Message Name: |
wofl - MORALE NOSEDIVE |
| Date Posted: |
05/17/2005 |
| In Reply To: |
WKMG is not tanking. The 5am is up 100% so far this May. 6am is up 69%. Yes, we are number 3 in the morning, but until this year, we weren't even able to crack a 1 rating, now we're doing nearly a three and less than a point and a half away from WESH. That's not tanking, it's real growth in a time period that's tough to crack with new anchors up against two firmly entrenched, and long-running anchor teams. Noon, although we are no longer #1, is up 4% from last May. 5pm and 5:30 are down less than 5%, and the 6pm is flat, and is finishing ahead of WESH. We are number one at 11 for the 7th consecutive book so far, and are up by several thousand households over last May. You obviously also DON'T work for Post-Newsweek, because the decisions for Orlando are not all made in Detroit. I know, I work for them, I'm there every day, and I deal with Detroit. Also, maybe WFTV got a 20 share against a WKMG 10 share one day at noon, but so far for May, the shares are only separated by a few points cumulatively, not 10 points. I'm not bashing your opinion, just trying to give some perspective with the facts about WKMG. And thanks for saying the product looks good, we're working very hard, and we're very proud. |
| Message: |
I agree with a previous poster. Morale at WOFL is in the shi%^er. The news director was fired at the end of Jan. and the assistant is running the show. He is not being promoted, but there is no word when a new one will be hired. Several people have left in the last couple of months with even more expected. The AND has some serious people skill issues, but seems to have them in check when the GM is around. If you would like more info on the market....go to rogersimmons.com There will find a central florida tv link and you can read about all the stations.
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