| Topic Name: |
Regaining viewers, YOUNGER ONES. |
| Message Name: |
wow. thanks. hope someone... |
| Date Posted: |
05/17/2005 |
| Message: |
in power is reading your post.
i fear though it is a lost cause, and not because previous generations were better (i.e. "ah the good old days") and not because we don't do anything right (think 9/11), nor because i am angry at journalism in general (i love my job)... i fear this is a lost cause because we have gone so far down the path you described that no one in a position of power knows the way back.
our station is number one and dedicated to "breaking news" and no one seems to know what that is anymore, yet they feel justified in showing a smoldering fire that only affected one family because we keep winning the overnights, thus encouraging them to keep doing the same things. we're winning right?
so they must know what they are doing right? we do live for live sake, and it's not news if it's not in the paper.
no one seems to have the courage to walk away from a story that's not news in an effort to do something smarter... to give more time to a reporter that actually has something worthy of emphasis... do it in a 1:30 pkg or get chewed out for blowing out their entire hour-long masterpiece...
i think you have hit on something here, but i actually think while losing young viewers we are also losing the affluent. the people who watch us religiously are people that don't have cable or sattelite, or frankly, other options. a generalization to be sure and i don't mean to slam people or their financial status in life, but it's been my experience that that is where we have gone. if we don't get the money back watching us, the golden goose will be cooked.
smarter stories. smarter managment. thinking of ways to keep the viewers we have and bring back those we have lost. we really need to make local news appointment viewing again.
i was going to offer some serious ideas but i have to go now, our assignment manager just saw a story in the paper with really big headlines... he seems excited even though the words are a little tough for him to understand... but he wants a live shot at five....
|
|
