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Topic Name: TV SPORTS
Message Name: 3:00 at 11 is pretty much standard
Date Posted: 05/11/2005
In Reply To: The big station tends to give sports 4:00 at 11pm -- and between 4-5 minutes on weekends. At 6pm, I think it's 3:00-3:30 -- but I haven't put a stopwatch on it lately. :-->
Message: Especially during a book. In my mid-major market...the top two stations both get the same time at 6 and 11. The #3 gets less time, and it shows. I agree totally with the previous poster about making local sports more "big league". It works, and can build a following if done in a creative and energetic way. Plus, if you can get yourself a couple of sponsored segments, you start making "found" money that the news department can't generate.

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