| Topic Name: |
KABC running scared |
| Message Name: |
The fact is- |
| Date Posted: |
05/11/2005 |
| In Reply To: |
KCBS at 11 retains 75% of its viewers from 10:45 and drops 2 share.
KNBC at 11 retains 81% of its viewers from 10:45 0 share change.
KABC at 11 retains 98% of its viewers from 10:45 and gains a share point.
If anyone is "imploding" it's the station that drops a quarter of its audience before the open rolls.
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| Message: |
The higher the lead in, the higher the drop off.
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