Here's a way to build the numbers:
1. Run Imus from 6 AM eastern until 10 AM. From 9 to 10 the Today Show is on the air.
2. At 10 AM (which is 7AM Pacific) run four hours of Imus again.
3. If MSNBC won't run Imus at 10AM at least begin a west coast feed for the satellite and cable providers.
4. Promote Imus.
5. Re-run the Today Show at 2PM or in early prime time. Few folks get to see all of the program.
6. Weekends: Dump ALL the current garbage. Show the best of Imus and the best of Today (that's 40 hours) from the previous week.
All of the above won't cost anything.