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Topic Name: Loooong commercial breaks Message Name: Research shows that... Date Posted: 04/28/2005 In Reply To: As long as those long breaks come after 17:30 or 47:30 in the show in metered markets, it may not hurt the ratings. Message: long commercial breaks do indeed hurt the ratings. Especoially in news shows. Breaks longer than 3 minutes are a turnoff, and the younger the viewer, the shorter they will put up with the breaks, especially lousey local spots.

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