| Topic Name: |
Astroturf campaigns |
| Message Name: |
Dealing with astroturf campaigns |
| Date Posted: |
04/12/2006 |
| Message: |
Hi-
I'm a journalist at the public radio program Marketplace, and am looking for some expertise from people whose job is to manage customer communications in the pharmaceutical industry.
These days, companies, elected officials and the media are beseiged with hundreds, maybe thousands of emails, faxes, letters and phone calls. But are these opinions authentic?
Former Senator Lloyd Bentsen coined the term "astroturf" to describe organized campaigns designed to look like grass-roots efforts.
If you've been on the receiving -- or the sending -- end of an astroturf campaign, Marketplace wants to hear from you. Respond here:
https://www.publicradio.org/applications/formbuilder/user/form_display.php?form_code=764fa7798aca
Marketplace reporter Jeff Tyler wants to know how offices wade through the flood of public feedback...and distinguish between the genuine suggestions and complaints and those organized by advocacy groups.
Your response will help Jeff explore how companies and the government measure public feedback. Respond here:
https://www.publicradio.org/applications/formbuilder/user/form_display.php?form_code=764fa7798aca
Regards,
Joellen Easton
Analyst, Public Insight Journalism
Marketplace | Marketplace Money
American Public Media
jeaston@americanpublicmedia.org
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