| Topic Name: |
Media planning |
| Message Name: |
Media planning article--looking for sources |
| Date Posted: |
01/16/2006 |
| Message: |
I'm looking for some input on a story I'm writing about media planning. It's become conventional wisdom that, as the media landscape has become more fragmented, understanding how to reach consumers is at least as important as the messages used. Despite this, planning departments are often described as poorly-paid backwaters, especially compared to the more glamorous worlds of ad creatives and account management. I'm wondering whether any rank-and-file planners (or former planners) reading the board feel a disparity between the way the discipline is lauded at conferences and in the trade papers and the way planners are actually treated. Feel free to post here or e-mail me at mcreamer@crain.com. Requests for anonymity will be honored.
|
|
