| Topic Name: |
Estiamting the market for a new product |
| Message Name: |
sources... |
| Date Posted: |
01/10/2006 |
| In Reply To: |
market research firms?
EOM |
| Message: |
datamonitor, reuters business insights, various research analysts (wall street) are good starting points.
once you have a basic idea of the forecasted market (through above or similar sources) look at past historical analogs (if any) to get some guidance on how market share gain/product uptakes have taken places. also ompare existing and anticipated products/services with yours to get a relative sense of market share. could also use some classical product lifecycle curves (some jazzy stuff like bass diffusion model, etc).
that's all i know about this!
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