Vault Message Board: Management and Strategy Consulting
Topic Name:
Strategy Consulting (does this include marketing?)
Message Name:
McKinsey Quarterly
Date Posted:
10/30/2003
In Reply To:
I've read that some consulting firms (like Accenture) are opening marketing practices to demonstrate that marketing needs to be a more central strategic issue for firms .. that for years McKinsey has been preaching that marketing belongs in the boardroom.
Is there anything new here?
Message:
The latest edition of the McK Quarterly has a feature article on this.
