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Vault Message Board: Management and Strategy Consulting

Topic Name: Accenture, why so desperate?
Message Name: Top 10 UK
Date Posted: 04/12/2001
In Reply To: Check out the newest version of your precious survey. http://www.fortune.com/indexw.jhtml?doc_id=201293&channel=artcol.jhtml&_DARGS=/fragments/frg_morestories.jhtml.1_A&_DAV=artcol.jhtml
Message: 1 BBC 2 Virgin Group 3 BA, British Airways 4 Foreign & Commonwealth Office 5 Andersen Consulting 6 PricewaterhouseCoopers 7 Microsoft 8 Coca-Cola 9 Arthur Andersen 10 Sony The point is, this survey is BS! In US they ask MBA students at 50 schools, of course those companies with greatest visibility get the votes. Accenture probably recruits at almost all of these schools whereas a company like Mercer (which is not in the Top 50?!?!) probably recruits only at the top 10-15 schools. Small companies do have a significant disadvantage.

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