| Topic Name: |
Is pure strat dead? |
| Message Name: |
Yes, must be integrated |
| Date Posted: |
03/25/2001 |
| In Reply To: |
With technology driving strategy in major corporations in relation to its customers, its employees, and its suppliers, what is the future role of a "pure" strat firm?
The trend seems to be moving towards implementation/new technology with a strat component, as evidenced by the shift in firms such as ATK and Booz, and the movement of tech firms such as IBM and Oracle into the consulting space. Will the MBBs of the world be increasingly marginalized?
Unlike VCs, pure strats seem to have only grudgingly accepted techies. As tech becomes an increasingly larger component, will the CEOs of the future come from those consulting firms who have embraced technology, not only from a academic standpoint, but from an implementation one as well?
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| Message: |
To provide any kind of useful policy and strategic planning for a client, you need to be able to integrate expertise in technology, marketing, financial management and 21st century Human Resource planning.
In addition, you need to integrate a tactical plan along with your strategic plans.
Booz actually has been doing this to some extent for a while (I was their client over 10 years when they came in and did some work of this nature for my firm), but not the extent it is doing it today. Accenture has always done that but it is also extending that. Some practices over there, such as CRM, truly combine several of these areas. McK is stepping in to this area with its BTO and OE practices, tho they seem to be a little self-conscious about it and may be looking at spinning the tech integration and planning into a separate business.
So I pretty much agree with what you are saying.
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