| Topic Name: |
Time off after undergrad |
| Message Name: |
Depends on your role |
| Date Posted: |
04/19/2002 |
| In Reply To: |
but the art of "spin" comes in many forms and varieties. DOD's former PR firm for instance (Department for Strategic Misinformation) would have been a stimulating job, whereas most PR work is total crap in my opinion. |
| Message: |
> Most PR work is total crap in my opinion.
A good PR person, working in a position where he's needed, is just as stimulated as a lawyer. Try being responsible for talking to a reporter looking for a good front-page story about how your company has done something evil (insert screwed consumers, misled shareholders, abused retirees, laid off too many workers, acted anticompetitively, etc. here).
Without giving him any information he doesn't already have, you have to convince him there IS no story, and avoid having "company xxx refused to comment" in a story that makes your company look like a Batman villan.
Regardless of the issue, you have to come up with a defense when you haven't even heard what your accusers have said (you can only guess from the questions you're being asked). And you don't have weeks to come up with an argument -- when a WSJ reporter calls, he's gonna give you a couple hours, usually.
Good luck. If you fail, your boss could be a couple hundred grand (or much more) poorer tomorrow. He won't be happy with you.
|
|
