| Topic Name: |
Job Search |
| Message Name: |
Excellent Advice |
| Date Posted: |
05/20/2002 |
| In Reply To: |
Thery are a waste of time and they neither truly pay base salaries or sales draws of $800 per week, nor do they usually have anything remotely to do with advertising.
Some of these ads are door to door sales or multi level marketing. One such outfit 16 years ago began their presentation with questions about the value of various units of media space and time and forced its pitch that ""door to door in person straight commission sales is the best form advertising" on agroup of unsuspecting people expecting actual advertising or marketing openings.
Some of these ads are for fundraising organizations that put out police journals. These organizations employ straight commisision telemarketers to sell ads in the journals on behalf of police fraternal organizations, keeping as much as 90 percent of the proceeds and often not even producing a journal, just pocketing the money.
Barter companies also use the same style add to recruit telemarketers.
Personnel agencies will also use this type of ad to lure people into dead end administrative support staff positions. If a posiiton mentions a specific typing speed, it is either a psudo secreterial spot or HR looking for some way to pigeonhole entry level candidates because it has no idea how to measure creativity, work ethics, persuasiveness or intellectual agility as they relate to the job,since HR has no clue about Account Management, Creative Services or Media Planning and buying. They love MBAs despite the fact that 2-4 marketing courses in an MBA program tought by people who lack industry backgrounds teach very little about the ad business and love typing speed if you lack such. The consolidation of 85 percent of all billing in the ad industry into companies owned by the big 4 holding companies has made clueless HR people even more powerful, since multi-billion dollar behemoths are much more likely to rely on HR pinheads than the cudely quirky shops portrayed in the media. Of course this practice is to the detriment of the industry's creativity and overall talent pool. |
| Message: |
This is the kind of expertise that few have, and I thank you for sharing it. Now, if you would only stop calling people pinheads....
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