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Vault Message Board: Charles Schwab

Topic Name: Chuck--time to sell
Message Name: Are kids in college
Date Posted: 02/21/2006
In Reply To: We have better CRAPitalization, too. It is fresher and smellier. Right out of the rear end. "Eight years ago, we were a really really HOT company. I mean, really HOT. Sure, a lot of the internet based ones were. But we were different. Soon the market will appreciate that." When it comes out, it is really hot.
Message: that are marketing majors will probably have assignments such as: Please analyze why strong and established companies had huge marketing failures such as: "New Coke" and Schwab's "Personal Choice"

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