| Topic Name: |
Marketing in Financial Services |
| Message Name: |
What do they do? |
| Date Posted: |
09/16/2002 |
| Message: |
As a former corporate banker who fell into a pr job for a financial company, I was wondering what a marketing person (not PR) does at a company like Citigroup or JP Morgan. Does the "marketing department" consist of just a one man shop or is there an actual department that has regular daily functions.
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