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Vault Message Board: Career Change

Topic Name: Advertising Career Change
Message Name: From Advertising To....
Date Posted: 06/25/2002
Message: I think that I have made the mistake that many have already made, of falling into Media Planning just because the job came across my path and I was desparate. I semi-enjoy it, but I clearly am not satisfied. I have just finished college in December so although I know I'm not giving it a fair shot (I started in March), I know that I will want to change in a year or so (if not sooner). After doing some research, and working with our clients, I am getting more and more interested in Brand Management on the marketing side. Does anyone know how the transition fares with those who have done it (if it has been done)? Will I have to start ALL OVER again? Is it even possible to do without an MBA? What are entry level positions and salaries like? My experience, unfortunately, only consists of media planning in the ad industry (current job and 1 internship). I do have an ivy league degree under my belt and decent GPA, but I don't know if that will really help much.... Advice? Suggestions? Any is highly appreciated.

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