| Topic Name: |
what's the scoop on writer/reporter pay? |
| Message Name: |
points well taken |
| Date Posted: |
02/11/2006 |
| In Reply To: |
... they can't capitalise on anything with leaderless management. The dolts who run Bloomberg broadcast know how to give orders and instill fear, but don't have a clue on what makes a good broadcast.
Because Bloomberg spends a fortune to buy time on the E channel in the morning to get into the same number of homes that CNBC penetrates on cable, BTV has at times managed to get better ratings than CNBC. Then for the rest of the day, no one sees BTV unless they have satellite TV. In addition, even on digital cable systems, BTV is at a big disadvantage because it ends up on channel 300, while CNBC is on low number like say Channel 17.
For all its faults, CNBC is still seen as THE top brand name in business broadcasting. Any booker at BTV will tell you that they work in the shadow of CNBC when it comes to attracting top guests. In addition, any TV ad salesman will tell you they are screwed right now up against CNBC and the position its has on cable systems. BTV will never over come its inferiority complex until its gets into more homes and puts on programming with the same gravitas as CNBC. That means people like Winkler and Kohn, with their bizarre programming tastes, will have to go and that will never happen.
Bloomberg Radio is an even greater failure??.what more need I say about that?
There is no convergence taking place and there won't be with dummies who have brilliant content but don??t know how to translate it into good television, or radio worth tuning into It starts at the top with people who know what they??re doing.. not with the infrastructure.
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| Message: |
but Bloomberg seems to be generating alot of cash flow, given the abvious convergence of devices and the material successes being generated by CNBC with the emmergence of Cramer as a talk show host that can capture 16 hrs of programming a week I would think the time would be right for Bloomberg to explore what is obviously a growing market. The amount of cross-selling alone that could result would be substantial across all the outlets of on-line, print, tv, radio...and Bloomberg platforms.
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