| Topic Name: |
Brand Re-launch |
| Message Name: |
You Nailed It |
| Date Posted: |
02/22/2006 |
| In Reply To: |
Don't forget, Harry brought in a $500k a year EVP expert from the outside to be the marketing officer. How long did you think she would sit before she convinced Harry that the problem with BE was the tan and black logo colors and that red is more aggressive along with a new tag line and then all of BE's troubles would be over |
| Message: |
Former Marketing Executive Fired from At&T probably recommended by another fired executive on the BE Board of Directors. Initials CW and BB.
|
|
