| Topic Name: |
Account Planning - Where does it stand in 2001? |
| Message Name: |
Has the economy affected the discipline? |
| Date Posted: |
03/13/2001 |
| Message: |
Now that so many agencies are experiencing layoffs, is the role of an account planner changing? Are account service people taking up the slack at many agencies?
I am an AE that eventually wants to get into planning, but I am concerned about how the role is evolving now that the economy is suffering.
Any advice?
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