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Vault Message Board: Advertising & PR

Topic Name: Breaking into PR and Advertising
Message Name: Re: Going crazy.
Date Posted: 03/13/2001
In Reply To: I have 3 years of TV experience as a producer and I've been going CRAZY trying to break into PR. I've been on 11 interviews in the past year and gotten no job offers. They tell me that I need an internship or I don't have enough "media relations experience"---I am the media! I have writing samples from free lance work. Who can help me?!
Message: I've been in PR almost 25 years (though I'm looking for work right now). As a result of the dot.com implosion, today's market is extraordinarily tough for job seekers. Even before the dot.com debacle, it was tough for entry level folks to get in. If you really want to work in PR, you should accept an internship from one of the agencies you're most interested in and knock their socks of with your savvy and service orientation. Best case scenario, you'll get an offer from that agency. Worst case, at least you've got the internship experience on your resume. Good luck! Forrest

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