Because of Odwalla's "phenomenal" growth, insiders say that they must "adapt to constant change." While the company's well-publicized recall of E. coli-ridden apple juice was a "blow to morale," the company's "honest and direct" response to the crisis was both "effective" and "refreshing." Indeed, one insider applauds the company's stout-hearted competency: "Odwalla voluntarily paid all related medical bills. They did everything possible to make sure that [the crisis] never happens again." However, our sources recognize that the E. coli disaster has left a......

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