"One of the first things you'll learn here is that this industry is all about the hustle," explains one insider. Insiders report "getting lost" amid the "big egos" and "insecurities" and warn that idealistic music lovers may become jaded. "When you get here, you realize that it's all about generating dollars." Women should be advised that the B-Boy attitude towards women "does carry over to the staff," although there are a number of women in high places.

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