Traffic Managers

Traffic Manager Assesses Schedule

Traffic managers coordinate work among account managers, other managers, staff members in other departments, and advertisers at advertising agenices. Some advertising agencies use the titles project manager and project coordinator to reflect traffic managerial roles. There are 29,340 advertising, promotions, and marketing managers, including traffic managers, employed in the United States, according to the Department of Labor.

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Quick Facts
Alternate Title(s) Project Coordinator, Project Manager
Duties Serve as liaison between advertisers and advertising agency staff members; establish project deadlines and make sure work is delivered on time and within budget; communicate changes, problems, or delays to advertisers and advertising project workers
Salary Range $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities exist mainly in metropolitan areas, such as New York, Chicago, Los Angeles, Atlanta, Boston, Seattle, and San Francisco
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Business
  • English
Experience Internship; three to four years experience in traffic management or creative services
Personality Traits
  • Organized
  • Problem-Solving
  • Realistic
  • Interpersonal
  • Organizational
Certification or Licensing None
Special Requirements None
Employment Prospects Good
Advancement Prospects Good
Outlook About as Fast as the Average
Career Ladder
  • Senior Traffic Manager
  • Traffic Manager
  • Assistant Traffic Manager
  • Intern