Toy Industry Workers

Taking a toy from the idea stage to the store shelf is a long and complex operation, sometimes requiring a year or two or even longer. Ideas for new toys or games may come from a variety of sources. In large companies, the marketing department and the research and development department review the types of toys that are currently selling well, and they devise new toys to meet the perceived demand. Companies also get ideas from professional inventors, freelance designers, and other people, including children, who write to them describing new toys they would like to see made.


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