Telemarketers generally work for one of two types of businesses. Some telemarketers are part of the in-house staff of a company or corporation and make and receive calls on behalf of that company. Others work for a telemarketing service agency and make or receive calls for the clients of the agency. Telemarketing agencies are useful for companies that don't want to or can't keep a full-time telemarketing staff on the payroll or that need telemarketing services only occasionally. Both large corporations and small firms employ telemarketing agencies, which sometimes specialize in particular fields, such as fund-raising, product sales, and insurance.

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