Industries & Professions /
Telemarketers make and receive phone calls on behalf of a company in order to sell its goods, market its services, gather information, receive orders and complaints, and/or handle other miscellaneous business. According to the Direct Marketing Association, the activities most frequently performed by telemarketers are inputting mail orders and verifying names and addresses. A reader poll from the Customer Service Group's Customer Service Newsletter reports that the average telemarketer/customer service representative fields over 330 calls per week.
Telemarketing professionals might work directly for one company or for several companies that use the same service. In addition to selling, telemarketers place and receive calls in order to raise funds, conduct marketing research surveys, or raise public awareness. Accordingly, a wide variety of organizations in many industries employ telemarketers. There are approximately 341,600 people who work part time or full time as telemarketers.