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As a sports publicist, you are the voice of the person or team that you represent, so being an effective communicator is very important. Take classes in English and journalism to hone your writing skills, and take speech classes to help you learn how to compose your ideas and thoughts and convey them to an audience. You should also take other college preparatory classes, such as math, science, and foreign language. Since you will be dealing with the public, a general knowledge of history, sociology, psychology, and current events will be especially important.