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There are two types of public relations specialists who work as sports publicists: those who work for professional and amateur teams and those who work for individual professional athletes. Sports team publicists handle the daily press operations for the organization. They handle the media relations, set up interviews with players, ensure that the correct information is distributed to the press, and write press releases. Individual sports publicists, who work for individual players, try to enhance their client's image by casting them in a positive light via newspaper, magazine, and television stories. Sports publicists are sometimes called sports information directors, press agents, public relations (PR) directors, public relations specialists, marketing directors, or directors of communication.
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