Sports Publicists

There are two types of public relations specialists who work as sports publicists: those who work for professional and amateur teams and those who work for individual professional athletes. Sports team publicists handle the daily press operations for the organization. They handle the media relations, set up interviews with players, ensure that the correct information is distributed to the press, and write press releases. Individual sports publicists, who work for individual players, try to enhance their client's image by casting them in a positive light via newspaper, magazine, and television stories. Sports publicists are sometimes called sports information directors, press agents, public relations (PR) directors, public relations specialists, marketing directors, or directors of communication.

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Quick Facts
Alternate Title(s) Directors of Communication, Individual Sports Publicists, Marketing Directors, Press Agents, Public Relations Directors, Public Relations Specialists, Sports Information Directors, Sports Team Publicists
Duties Manage the daily press operations for sports teams and individual athletes
Salary Range $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities are available throughout the country, but are best in large, urban areas
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • English
  • Journalism
  • Speech
Experience Internships; volunteer and part-time experience
Personality Traits
  • Organized
  • Outgoing
  • Realistic
  • Business Management
  • Public Speaking
  • Writing
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Fair
Advancement Prospects Fair
Outlook Little Change or More Slowly than the Average
Career Ladder
  • Publicist for a Major-League Team or Publicity Firm Owner
  • Publicist for a Minor-League Team
  • Assistant Publicist

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