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Sociologists study the behavior and interaction of people in groups. They research the characteristics of families, communities, the workplace, religious and business organizations, and many other segments of society. By studying a group, sociologists can gain insight about individuals; they can develop ideas about the roles of gender, race, age, and other social traits in human interaction. This research helps the government, schools, and other organizations address social problems and understand social patterns. In addition to research, a sociologist may teach, publish, consult, or counsel.