Social Media Workers

Facebook Executive Speaks at Conference

Social media can be defined as user-created content (audio, text, video, multimedia) that is published and shared on social media sites such as Facebook, LinkedIn, and Twitter; it can also be defined as the online technology that allows users to share content. Social media workers have become increasingly important to the success of companies and other organizations. By using social media tools and sites such as Facebook and Twitter, businesses and other organizations can generate more Web traffic, raise their business or organizational profiles, and increase sales. There are many specialties in the field. Careers covered in this article include community managers, social media directors, vice-presidents of social strategy, online reputation managers, chief conversation officers, blogger outreach managers, search engine optimization specialists, bloggers, and podcasters.

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Quick Facts
Alternate Title(s) Bloggers, Blogger Outreach Managers, Chief Conversation Officers, Community Managers, Online Reputation Managers, Podcasters, Search Engine Marketers, Search Engine Optimization Specialists, Social Media Directors, Vice Presidents of Social Strategy
Duties Use social media tools and other technology to help companies generate more Web traffic, raise their business or organizational profile, and increase sales
Salary Range $25,000 to $100,000
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities exist throughout the country
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Business
  • Computer Science
  • English
Experience Internship
Personality Traits
  • Creative
  • Outgoing
  • Social
  • Digital Media
  • Interpersonal
  • Writing
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Good
Advancement Prospects Good
Outlook Faster than the Average
Career Ladder
  • Social Media Manager/Executive or Social Media Consulting Firm Owner
  • Experienced Social Media Worker
  • Entry-Level Social Media Worker