Search Engine Optimization Specialists

Companies rely on search engine optimization (SEO) specialists to help ensure that their Web sites rank high in search results. Search engine optimization specialists identify and implement search engine keywords, tags, social media profiles, or site maps, as well as use HTML coding to improve the company’s ranking. They work with Internet consultants, content writers, developers, and designers to improve the ranking of their company’s site or sites. SEO specialists are also known as search engine marketers and search marketing analysts.


Quick Facts
Duties Help companies and other organizations ensure that their Web sites rank high in Internet search engine results
Alternate Title(s) Search Engine Marketers, Search Marketing Analysts
Salary Range $25,000 to $100,000
Employment Prospects Good
Advancement Prospects Good
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities are available throughout the country, but are best in large metropolitan areas
Education and Training
  • Bachelor's Degree
Related School Subjects
  • Computer Science
  • English
Experience Internship; two years’ experience
Skills
  • Business Management
  • Digital Media
  • Interpersonal
Personality Traits
  • Curious
  • Hands On
  • Technical
Licensure/Certification Recommended
Special Requirements None
Career Ladder
  • Search Engine Optimization Manager/Executive or Search Marketing Consulting Firm Owner
  • Search Engine Optimization Specialist
  • Search Marketing Intern or Entry-Level Worker

Career Update Newsletter

Tips and tools to help you manage your ideal career.