Search Engine Optimization Specialists

SEO Specialist Viewing Analytics

Companies rely on search engine optimization (SEO) specialists to help ensure that their Web sites rank high in search results. Search engine optimization specialists identify and implement search engine keywords, tags, social media profiles, or site maps, as well as use HTML coding to improve the company’s ranking. They work with Internet consultants, content writers, developers, and designers to improve the ranking of their company’s site or sites. SEO specialists are also known as search engine marketers and search marketing analysts.

Next Section: History

Quick Facts
Alternate Title(s) Search Engine Marketers, Search Marketing Analysts
Duties Help companies and other organizations ensure that their Web sites rank high in Internet search engine results
Salary Range $25,000 to $100,000
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities exist throughout the country, but are best in large metropolitan areas
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Computer Science
  • English
  • Mathematics
Experience Internship; two years’ experience
Personality Traits
  • Curious
  • Hands On
  • Technical
  • Business Management
  • Digital Media
  • Interpersonal
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Good
Advancement Prospects Good
Outlook Faster than the Average
Career Ladder
  • Search Engine Optimization Manager/Executive or Search Marketing Consulting Firm Owner
  • Search Engine Optimization Specialist
  • Search Marketing Intern or Entry-Level Worker